Category Archives: Research

The Global Market for mHealth Wellness Devices

mHealth Wellness/Sports & Fitness Device Market to Grow to $3.8 Billion in 2020; Growth Led by Activity Trackers and High End Sports Watches

The market for mHealth Wellness/Sports & Fitness Devices will be worth $2.4 billion in 2014 and grow at a CAGR of 8% to reach $3.8 billion in 2020. It represents a total opportunity of >$22.5 billion in the seven years from 2014 to 2020. This market includes many end device types, including Heart Rate Monitors, Connected Weighing Scales and Smart Sports Clothing, but the major growth markets will be Activity Trackers and High End Sports Watches.

“Heart Rate Monitors and Sports Watches have been around for many years. However, more recently the range of devices that are emerging and the increasing amount of technology being used is drastically changing the market dynamics.”, commented Peter Cooney, Principal Analyst & Director of SensiAn Research. “Activity Monitors, Smart Sports Watches, Heart Rate Monitors and Smart Sports Clothing are all becoming significant markets for device and technology vendors and the list of device types continues to grow.”

SensiAn Research expects that the total market for mHealth Wellness/Sports & Fitness Devices will grow to almost 25 million units shipped per annum in 2014.  Much of this growth has been driven by the emergence of Activity Tracker devices and consumer demand for these connected devices. Other devices (such as high end Sports and Fitness Smart Watches and Heart Rate Monitors) are also seeing growth but not in the same volumes as Activity Trackers. Smart Clothing is a category of devices that has long term potential, but it is not expected to reach annual shipments >1 million before 2017. It is expected that simple pedometers will continue to have a place in the market but shipments of these have been severely negatively affected as consumers increasingly choose Activity Trackers and Smart Watches with added functionality.

The mHealth Wellness/Sports & Fitness Device market is served by a wide range of suppliers, from well-established health and wellness/sports and fitness device vendors such as Polar, Garmin, Suunto, Omron and Beurer, to newer more focused vendors such as Fitbit and Jawbone, large multinational sports clothing suppliers such as Nike, and many smaller niche suppliers.

These are findings from SensiAn Research’s recently published study on “mHealth Wellness Wearable Devices: Activity Trackers, Sports Watches, Heart Rate Monitors, Smart Sports Clothing, Connected Weighing Scales and Other Consumer Wellness Devices”.

Wireless Connectivity Data for mHealth Wellness Devices

Company Symbol and name

SensiAn Research’s recently published “mHealth Wellness Product and Technology Database 2014″ contains more than 370 devices from more than 100 suppliers.

From the data it is clear that Wireless Connectivity is a key component of the technology that is enabling these devices to operate. Our research shows that almost 80% of mHealth Wellness devices used some form of wireless connectivity.

Some key data includes:

60% are Bluetooth enabled
10% are ANT+ enabled

Almost 10% use a proprietary wireless technology but this number has fallen dramatically in the last few years.

It seems clear that interoperable standards are a key technology that is helping drive growth in this market.

More information is available in a trio of products recently released by SensiAn Research, more details can be found here