Although the activity tracker market is becoming increasingly crowded there is still room for innovation and for new products to capture the imagination of consumers.
Indiegogo continues to be one of the major enablers for entrepreneurs to reach a wide audience and help get their products to market and move from a concept to production.
The Sync Smartband is another device that is making waves on Indiegogo and has reached its rather modest goal of raising $50k with almost 4 weeks to go before funding close date. The underlying technology doesn’t seem to be all that different from other products on the market – it seems to uses Bluetooth for proximity, tracking and connection to a smartphone/tablet and an accelerometer for motion detection. What sets this product apart from others though is that it is aiming at a family market.
We’ll be keeping an eye on this campaign, our guess is that it is on track to reach $200k+ before the campaign is over.