The eagerly anticipated Moto 360 smartwatch goes on sale today (9/5) and it its specs are very impressive, some that stand out include:
- Wireless Charging
- Optical HRM
- Bluetooth Smart
- Stereo Mics
- TI OMAP AP
This device really looks like a good all rounder, providing much of the functionality that consumers are looking for in a companion smart watch. The smartwatch/band market is still developing and very fragmented but this could be a good solution for many. This has come a long way since the Moto ACTV (although we still believe this was well ahead of its time).
Motorola has a good chance of getting ahead of its competitors (again) as long as it puts lots of support behind it (users will remember how the Moto ACTV was discarded and will be wary it may happen again).
No doubt many will point to the possibly imminent arrival of an iWatch as the killer of any other smartwatch but I don’t agree. Yes, an iWatch will be successful, if not purely due to the Apple ecosystem but the Android ecosystem has grown significantly over the last few years and we believe there is a place for 3-4 main brands, with a few specialist suppliers on the fringes.
For the last few years start-ups have been the major innovators, now is the time for the incumbents to start to flex their muscles and take over the market as it starts to reach significant volumes. Watch (no pun intended) out for an uptick in mergers and acquisitions in this space as major consumer device manufactures start to gobble up smaller specialist suppliers in order to purchase interesting technology.
This market is just starting to heat up …….