The market for mHealth Wellness/Sports & Fitness Devices will be worth $2.4 billion in 2014 and grow at a CAGR of 8% to reach $3.8 billion in 2020. It represents a total opportunity of >$22.5 billion in the seven years from 2014 to 2020. This market includes many end device types, including Heart Rate Monitors, Connected Weighing Scales and Smart Sports Clothing, but the major growth markets will be Activity Trackers and High End Sports Watches.
“Heart Rate Monitors and Sports Watches have been around for many years. However, more recently the range of devices that are emerging and the increasing amount of technology being used is drastically changing the market dynamics.”, commented Peter Cooney, Principal Analyst & Director of SensiAn Research. “Activity Monitors, Smart Sports Watches, Heart Rate Monitors and Smart Sports Clothing are all becoming significant markets for device and technology vendors and the list of device types continues to grow.”
SensiAn Research expects that the total market for mHealth Wellness/Sports & Fitness Devices will grow to almost 25 million units shipped per annum in 2014. Much of this growth has been driven by the emergence of Activity Tracker devices and consumer demand for these connected devices. Other devices (such as high end Sports and Fitness Smart Watches and Heart Rate Monitors) are also seeing growth but not in the same volumes as Activity Trackers. Smart Clothing is a category of devices that has long term potential, but it is not expected to reach annual shipments >1 million before 2017. It is expected that simple pedometers will continue to have a place in the market but shipments of these have been severely negatively affected as consumers increasingly choose Activity Trackers and Smart Watches with added functionality.
The mHealth Wellness/Sports & Fitness Device market is served by a wide range of suppliers, from well-established health and wellness/sports and fitness device vendors such as Polar, Garmin, Suunto, Omron and Beurer, to newer more focused vendors such as Fitbit and Jawbone, large multinational sports clothing suppliers such as Nike, and many smaller niche suppliers.
These are findings from SensiAn Research’s recently published study on “mHealth Wellness Wearable Devices: Activity Trackers, Sports Watches, Heart Rate Monitors, Smart Sports Clothing, Connected Weighing Scales and Other Consumer Wellness Devices”.
Broadcom recently released a dev kit that combines both Bluetooth Smart for connectivity and also 5 MEMS sensors, this seems to me to be a good implementation to bring together these two staples of IoT devices and make development of many new devices even simpler.
There are many connectivity suppliers out there and many MEMS sensor suppliers but not many that can do both. It seems likely that partnerships will continue to be made by these largely disparate groups, consolidation is a very likely future trend.
This is not a place to speculate on which companies are likely to consolidate but there are many good combinations that I can think of.
Broadcom’s release is here
SensiAn Research’s recently published “mHealth Wellness Product and Technology Database 2014″ contains more than 370 devices from more than 100 suppliers.
From the data it is clear that Wireless Connectivity is a key component of the technology that is enabling these devices to operate. Our research shows that almost 80% of mHealth Wellness devices used some form of wireless connectivity.
Some key data includes:
60% are Bluetooth enabled
10% are ANT+ enabled
Almost 10% use a proprietary wireless technology but this number has fallen dramatically in the last few years.
It seems clear that interoperable standards are a key technology that is helping drive growth in this market.
More information is available in a trio of products recently released by SensiAn Research, more details can be found here
The latest press release from the World Semiconductor Trade Statistics (WSTS) predicts good news for semiconductor suppliers in the short term.
WSTS expects the overall market to grow 6.5% in 2014 (from 2013) to reach total annual revenues of US$325 billion. It stated “All major product categories will show a high single digit growth rate, except microprocessors which will show a soft decline. The growth will be largely driven by smartphones, tablets and automotive. The highest growth rates are shown for the Analog (9.1%) and Sensor (9.1%) category. ”
SensiAn Research’s assumption is that while overall microprocessor revenue may be falling the market for microcontrollers is growing as many low power devices associated with IoT (wearable devices, beacons, etc.) are growing rapidly.
WSTS predict that overall market growth will continue into 2015 and 2016 reaching US$350 billion in 2016.
Interesting statistics relevant to IoT:
ARM signed 20 new licenses for its Cortex-M microcontroller-class designs and reported its customers shipped 900 million Cortex-M units http://ow.ly/zuUet
Shows that low power microcontrollers are increasingly important as they enable many IoT type devices.
Wearables and Beacons come together in a system to track the elderly and vulnerable in the home. CarePredict is soon to start shipping an activity monitor and beacon system that can continuously track a persons movements and vital signs and then transmit them via beacons/hubs situated around the home to a loved one or care professional.
Uses Bluetooth for communication between the 2 devices, Wi-Fi to send data to the cloud and then alerts, when needed, can be sent over a cellular network.
The total number of audio signal chain ICs shipped for use in mobile devices reached almost 4 billion units in 2013. Strong growth is predicted as improvements in audio quality and volume are required by mobile device vendors whilst “always on” functionality is desired for voice control applications, particularly in smartphones. This gives opportunities for growth of various audio signal chain components including audio speaker amplifiers and MEMS microphones, at the same time integration of audio functionality into audio hubs continues to drive innovation and change the market place.
Continue reading A Big Deal in Audio Signal Chain ICs – Cirrus Logic + Wolfson